New World First Ferry Services and New World First Ferry Services (Macau) are leading water transportation providers servicing the Hong Kong outlying islands and Macau, respectively. Both companies are part of the New World Group. theOrigo was approached to develop one website for both companies. The challenge was to clearly show two separate contents in the website to prevent confusion among the ferry riding public.
RESULTS
theOrigo created a winning website both in terms of design and content management system. The creative staff developed a website that is clean and demonstrates fluidity with the adoption of a water-inspired theme. The most important information for the public, such as ferry schedule, pricing and promotion, were placed on the home page. A user-friendly CMS was adopted so vital information or changes to such information that greatly affects the public can be uploaded speedily and easily.
