HKAPA wanted to give its website a brand new look that reflected its mission and identity. Serving multiple functions, the new website needed to address key strategic messages of the Academy while promoting the HKAPA brand and offering information. A powerful content management system also had to be developed for easy content update by all departments and units.
Unique. Dynamic. Passionate. Evolving.
theOrigo created a visual language that encapsulates HKAPA’s position as a prestigious performing arts education institute in Asia. We made use of vibrant visuals, colours and format grids to deliver the message that HKAPA is unique, dynamic, passionate and evolving.
An exciting platform was created and the Academy’s online branding was revitalized with a new aesthetic image in performing arts education.