ICBC (Asia)

icbc website homepage showcaing in mobile and desktop view

Project Background

Strengthening Digital Presence Across Banking Services

ICBC (Asia)’s website serves as a key public-facing platform for communicating its banking services, products, and institutional presence to a broad audience.

As the platform expanded across multiple product categories and business areas, its structure became increasingly complex. Users faced challenges navigating services and understanding offerings, while internal teams required a more consistent framework for managing and growing content.

The revamp focused on reorganising the website into a structured and scalable system, improving usability while establishing a foundation for long-term consistency and governance.

See How It Works

The website brings together structured navigation, consistent page patterns, and responsive behaviours, enabling users to explore banking services clearly across devices.

Photo Shooting

Building a Visual Library for Consistent Brand Expression

Beyond interface and structure, the project included the development of a dedicated photo library to support the bank’s digital presence.

We worked with ICBC (Asia) to define a visual direction aligned with its brand and audience, covering both lifestyle imagery and service-related scenarios. This included planning and conducting photo shoots, as well as sourcing and curating stock images to build a cohesive and reusable image library.

The resulting visual system supports consistent use of imagery across the website and other communication channels, enabling internal teams to maintain quality and alignment as content continues to grow.

Design System

Designed for Consistent Communication Across the Platform

The interface system supports a wide range of banking content while maintaining a consistent and recognisable presentation.

Reusable components and responsive layouts ensure a consistent experience across pages and devices, supporting the bank’s brand and communication standards at scale.