BOC Life

Project Background

Enterprise Website Revamp & Platform Evolution

BOC Life is a major life insurance provider in Hong Kong, serving a wide customer base with a diverse portfolio of insurance and investment-linked products. Its website plays a critical role as a public-facing platform for product information, financial tools, and ongoing customer engagement.

This project marks the second major revamp delivered by theOrigo, evolving the platform to meet growing expectations in usability, performance, and operational sustainability.

Our Approach

Platform Strategy & Structure

The platform was restructured to support how users explore insurance products and financial information. Information architecture and content models were redesigned to improve navigation, readability, and long-term scalability.

Brand & Experience Alignment

The website was aligned with BOC Life’s brand positioning, translating corporate identity into a consistent digital experience. Visual design, layout, and interaction patterns were developed to support both product communication and user trust.

Design System

A reusable design system was established to ensure consistency across pages and components. This provides a structured foundation for future updates while maintaining a coherent user experience.

CMSCore

The platform is powered by CMSCore, enabling structured content management, multi-language support, and efficient content operations. It provides the flexibility required for ongoing updates while maintaining governance and control.

Security & Platform Integrity

Built to operate within a high-security environment, the platform incorporates robust measures across application and data layers. Stability and reliability are treated as core requirements to support continuous public access.

Scaleable Design System

A Structured Interface for Product Exploration and Conversion

The interface is designed to support how users explore insurance products, understand options, and move towards decisions. Information is structured to make key details easy to scan, compare, and navigate across different product categories.

Each element is developed as part of a reusable system, ensuring consistent interactions across the platform. This supports ongoing refinement of key journeys, including enquiry and application, as the platform evolves.

Key Function Showcase

Supporting Key Journeys Across the Platform

Products Listing & Exploration

The platform enables users to browse and compare a wide range of insurance products through structured listings and detailed pages. Information is organised to support scanning, comparison, and deeper understanding as users evaluate different options.

Claim Procedures

Clear step-by-step guidance supports users through the claims process, reducing uncertainty and improving accessibility. The experience is designed to simplify complex procedures and help users take action with confidence.

Promotions & Campaigns

Promotional content is integrated into the platform to highlight time-sensitive offers and product campaigns. Structured presentation ensures visibility while maintaining alignment with the overall user journey.

Fact & Figures

The platform operates within a regulated financial environment, where accessibility, data accuracy, and long-term stability are critical to everyday use and ongoing evolution.

WCAG 2.2

Level AA Compliant

2nd Revamp

Long-Term Platform Partnership

Financial Tools

Calculators & Fund Data Integration

Award Recognition